Carlson (Ph.D, Cornell University), is Associate Professor of Marketing at Georgetown Universitys McDonough School of Business. Johansson was presented the Award for Lifetime Contribution to Global Marketing by the American Marketing Association, and most recently, in 2011, was inducted as Fellow of the Academy of International Business. He is also the author of numerous publications including Global Marketing: Foreign Entry, Local Marketing and Global Management In Your Face: How American Marketing Excess Fuels Anti-Americanism and Relentless: The Japanese Way of Marketing, which has now been translated into six languages, including Chinese, Spanish, and French. Johanssons research interests are in the areas of International Marketing Strategy, Global Branding, Japanese Management, and Quantitative Analysis of Marketing Decision Problems. At Georgetown, he teaches at both the undergraduate and graduate levels, and offers International Marketing consulting to a number of organizations including: Honda, Mazda, Volvo, and Fuji Film. from the University of California, Berkeley. Johansson (Ph.D, University of California, Berkeley) received his Masters and Ph.D.
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